Miller Capital Investments

A Luxembourg Investment company needed a brand for their UK Branch of investments.

‍Time-Frames: Our team had 2 weeks to create a full brand package including, full brand guidelines (colour palette, and typography), logo, website design and development, business cards, signatures and brochure.

‍Outcome: We completed the project in the 2 week time-frame, this allowed our sub-division Hayward Miller to begin the campaign outreach to begin selling their services in the UK.

Logo alternatives

Logos are essential for building a strong brand identity, providing a visual representation that makes a business recognisable and memorable. However, a single logo doesn’t always fit every platform or use case, which is why brands need multiple variations. Different logo formats ensure adaptability across various mediums, from large signage to small digital icons, maintaining consistency while optimising visibility and impact.

Primary Full

Secondary horizontal

Submark iCon

A secondary horizontal logo is a more compact version for versatility. It works well in website headers, email signatures, and banners where space is limited. This layout ensures legibility while maintaining brand consistency in tighter spaces.

An icon submark logo is a simplified mark, ideal for small spaces. It’s great for social media profiles, app icons, and favicons. While not as detailed, it reinforces the brand visually alongside other elements.

A full logo is the primary brand representation, used in formal and high-visibility placements like websites, packaging, and signage. It includes the full brand name and sometimes a tagline, ensuring maximum recognition.